SEO is a broad topic, but a new website doesn't need all of it on day one. These are the fundamentals we set up on every site we build before it goes live.
Page titles and meta descriptions for every page, written to describe what's actually on that page rather than left as generic template text.
A clean URL structure, proper heading tags (one H1 per page, not five), and image alt text — small things that add up to search engines actually understanding your site.
Mobile responsiveness and reasonable load times, since both directly affect how search engines rank a page.
Once the fundamentals are in place, ongoing SEO — content, backlinks, keyword targeting — is a longer-term effort that goes well beyond what launch-day setup can cover.
Written by the Sitevax development team, drawing on 10+ years of experience building websites for accountancy firms, consultancies, educators, creators and industrial businesses.
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